Why Life Science Marketing Needs a Different Approach Science marketing does not equal marketing.In the life sciences, we work with highly complex topics that require a deep understanding of the subject matter, regulations/conventions, and the science ecosystem to be...
So far, you may have conducted: An external audit to discover the external forces that affect your company An internal audit to determine your strengths and weaknesses A competitor analysis to understand where there might be a whitespace for your company A buyer...
Your marketing strategy doesn’t exist in isolation. It must also align with corporate goals, the client, available financial resources, the external environment of your industry, and your company’s internal resources and perspectives. Examples in practice...
This blog explains important aspects of digital marketing using frameworks, tactics and examples in practice for regulatory affairs and life science consultancies. Chaffey’s PRACE Framework The PRACE framework from Chaffey, 20251 lays out the marketing funnel in...
Staying ahead of the curve is necessary in healthcare and regulatory affairs because of intense competition, strict regulation and risk-averse clients. Conducting an external marketing audit is a vital first step in crafting a marketing strategy that is both...
