Why Life Science Marketing Needs a Different Approach Science marketing does not equal marketing.In the life sciences, we work with highly complex topics that require a deep understanding of the subject matter, regulations/conventions, and the science ecosystem to be...
So far, you may have conducted: An external audit to discover the external forces that affect your company An internal audit to determine your strengths and weaknesses A competitor analysis to understand where there might be a whitespace for your company A buyer...
This blog explains important aspects of digital marketing using frameworks, tactics and examples in practice for regulatory affairs and life science consultancies. Chaffey’s PRACE Framework The PRACE framework from Chaffey, 20251 lays out the marketing funnel in...
Staying ahead of the curve is necessary in healthcare and regulatory affairs because of intense competition, strict regulation and risk-averse clients. Conducting an external marketing audit is a vital first step in crafting a marketing strategy that is both...
When you set your marketing goals and objectives, you must also set your key performance indicators (KPIs) and metrics to quantifiably measure what works and what doesn’t. A KPI is based on the performance of different business goals, whereas a metric measures...
I was taught to create a marketing mix when developing a marketing strategy, which can be useful to start assessing the practical steps to building a marketing plan. The marketing mix includes the following considerations: Product or service Promotion Price Place...
