by Nic B | Jun 27, 2025 | marketing strategy, Regulatory Affairs and Life Sciences
So far, you may have conducted: An external audit to discover the external forces that affect your company An internal audit to determine your strengths and weaknesses A competitor analysis to understand where there might be a whitespace for your company A buyer...
by Nic B | Jun 20, 2025 | Healthcare, Regulatory Affairs and Life Sciences
Your marketing strategy doesn’t exist in isolation. It must also align with corporate goals, the client, available financial resources, the external environment of your industry, and your company’s internal resources and perspectives. Examples in practice...
by Nic B | Jun 6, 2025 | marketing strategy, Regulatory Affairs and Life Sciences
This blog explains important aspects of digital marketing using frameworks, tactics and examples in practice for regulatory affairs and life science consultancies. Chaffey’s PRACE Framework The PRACE framework from Chaffey, 20251 lays out the marketing funnel in...
by Nic B | May 23, 2025 | marketing strategy, Regulatory Affairs and Life Sciences
Staying ahead of the curve is necessary in healthcare and regulatory affairs because of intense competition, strict regulation and risk-averse clients. Conducting an external marketing audit is a vital first step in crafting a marketing strategy that is both...
by Nic B | May 10, 2025 | marketing strategy, Regulatory Affairs and Life Sciences
When you set your marketing goals and objectives, you must also set your key performance indicators (KPIs) and metrics to quantifiably measure what works and what doesn’t. A KPI is based on the performance of different business goals, whereas a metric measures...
by Nic B | May 9, 2025 | marketing strategy, Regulatory Affairs and Life Sciences
I was taught to create a marketing mix when developing a marketing strategy, which can be useful to start assessing the practical steps to building a marketing plan. The marketing mix includes the following considerations: Product or service Promotion Price Place...
